New Zealanders prefer reading printed books (58%), with 43% saying they prefer to read news on paper to take a break from electronic device overload
The 2021 Toluna study showed that our preference for paper books continues, with 58% of New Zealanders preferring printed books over other channels.In 2007, Amazon released the Kindle, its first e-reader and it sold out in 5 1/2 hours. It was predicted this would be the end of paper books. The volumes figures were concerning, however consumer reading preference prevailed. Across the first eight months of 2020, book sales across adult fiction increased by 12% from prior year. With Nielsen BookScan reporting a 35% increase in paper books sales in the week prior to lockdown and now stabilising to a double digital annual growth.
New Zealanders prefer reading printed books (58%), with 43% saying they prefer to read news on paper to take a break from electronic device overload
The 2021 Toluna study showed that our preference for paper books continues, with 58% of New Zealanders preferring printed books over other channels.In 2007, Amazon released the Kindle, its first e-reader and it sold out in 5 1/2 hours. It was predicted this would be the end of paper books. The volumes figures were concerning, however consumer reading preference prevailed. Across the first eight months of 2020, book sales across adult fiction increased by 12% from prior year. With Nielsen BookScan reporting a 35% increase in paper books sales in the week prior to lockdown and now stabilising to a double digital annual growth.
Digital fatigue hit an all-time high through 2020 and 2021 and with cynicism growing, as many Kiwis concerned about ‘big brother’ and cyber-security, paper is still the preference for many. Consumers should be given the choice as to how they receive bills and statements and as a collective, 61% of us don’t believe we should be charged more for paper bills or statements.
People are concerned about their health and overuse of digital devices causing headaches, eye strain, sleep deprivation. Says 50% feel they spend too much time on electronic devices. It’s important to know the facts, our research shows that, 58% of New Zealanders report that when a service provider switches to electronic billing, it’s obvious that it’s a cost saving measure and has nothing to do with the environment.
Digital fatigue hit an all-time high through 2020 and 2021 and with cynicism growing, as many Kiwis concerned about ‘big brother’ and cyber-security, paper is still the preference for many. Consumers should be given the choice as to how they receive bills and statements and as a collective, 61% of us don’t believe we should be charged more for paper bills or statements.
People are concerned about their health and overuse of digital devices causing headaches, eye strain, sleep deprivation. Says 50% feel they spend too much time on electronic devices. It’s important to know the facts, our research shows that, 58% of New Zealanders report that when a service provider switches to electronic billing, it’s obvious that it’s a cost saving measure and has nothing to do with the environment.
great facts about paper and the
environment